The latest uproar in the saga of Women vs. Orthodox Jewish Media is taking place in the Modern Orthodox publication the North Jersey Jewish Link. The NJ Jewish Link serves a large and thriving Modern Orthodox community and has always featured photos of women and girls in its publication. In it’s current issue, however, it allowed a travel company to place an advertisement for a Pesach getaway that showed full colored photographs of all of the male speakers and entertainers, but showed a witness protection outline of the one female speaker, Lori Palatnik (a very popular international speaker, writer, and educator who is regularly featured on television, radio, and Youtube videos).
While there are people who are saying, blame the advertiser not the publication, the publication allowed such an advertisement to be printed. Modern Orthodox publications have the right to set advertising guidelines, just as the Haredi publications do. It is up to the Modern Orthodox media to take a stand against this type of discrimination and not give it a platform – even if it means losing advertising dollars! For a long time now, many savvy companies wanting to advertise in Orthodox Jewish media have been making two copies of advertisements, one copy including women and another copy not including women, so that they can advertise in all of the different Jewish publications. Of course, that costs extra money and time. Now, they have been given the green light to only make advertisements without women’s images, which will be sufficient for use in both Modern Orthodox and Haredi publications everywhere. This makes it cheaper and more efficient to erase women!
WARNING – SCOPE CREEP SIGHTING AHEAD!
Advertisers in Modern Orthodox Jewish publications need to be told that they can’t place ads that alter women’s images, use outlines/cartoons/objects/babies/children to represent them, or leave out their photos where their male peers’ photos are used! The NJ Jewish Link and all other Modern Orthodox publications need to create an equal policy for how men and women are represented, even in their advertisements. If they can’t survive without the money from Haredi advertisers, then they need to insist that men be given the same treatment in the ads. They will not run copy with women blurred out, made into a cartoon, a child, profiled in silhouette, or an outline – unless the men receive the same treatment. Blur out everyone or blur out no one. Exclude all human photos or exclude no one.
Here’s the problem – publications feel like they are between a rock and a hard place. If they push back on the kind of content advertisers can submit, they risk losing those precious dollars, plus angering those with extra “sensitivities” regarding women’s photos for being anti-Haredi. If they publish advertisements like the one above, they risk angering their readership – the very audience their publications are meant to serve.
However, women against erasing women face a similar quandry. For example, Mishpacha Magazine’s news editor Binyamin Rose, in a 2015 Haaretz interview said –
“This is how we avoid the objectification of women,” Rose answers to me in an earlier meeting. “Our policy is that we do not alter pictures as they are. If there is a woman in a photograph, we’ll simply use another picture.”
If you look at the Haredi press, the preponderance of their articles and event coverage focuses on men. If you can’t use pictures of women, and pictures are an important method of enhancing the impact of an article, it makes sense to avoid the problem all together by not writing about women – either as individuals, groups, or any entity that they are largely involved in. It’s simply easier to exclude women altogether than worry about what accompanying graphic to use alongside an article – especially when women are so touchy these days about having their pictures pixelized or being represented by a bunch of flowers! So making a stink gets women excluded and erased even more.
In the case of the Pesach program above – there is only one woman out of nine presenters – and that is a coup in and of itself! I haven’t done any research, and I’m certainly not a regular Pesach getaway vacationer, but most of the program flyers I’ve seen either don’t have women speakers at all, or maybe only one, such as the program advertised in the NJ Jewish Link.
There was a fascinating Time magazine article this January called, How Diversity Training Infuriates Men and Fails Women. The article talks about how when men feel like they are being scolded or being called racist or sexist, any prejudices they do harbor actually increase and they end up feeling like a victim of unfair judgement. Not only does this type of training not help to reverse discrimination by men in power, it actually perpetuates and reinforces it. For example:
“Perhaps more to the point is the fact that the training infuriates the people it’s intended to educate: white men. “Many interpreted the key learning point as having to walk on eggshells around women and minorities–choosing words carefully so as not to offend. Some surmised that it meant white men were villains, still others assumed that they would lose their jobs to minorities and women, while others concluded that women and minorities were simply too sensitive,” executives Rohini Anand and Mary-Frances Winters noted in a 2008 analysis of diversity training in the Academy of Management Learning & Education.
Training done badly can also damage otherwise cordial relationships. Women and minorities often leave training sessions thinking their co-workers must be even more biased than they had previously imagined. In a more troubling development, it turns out that telling people about others’ biases can actually heighten their own. Researchers have found that when people believe everybody else is biased, they feel free to be prejudiced themselves. In one study, a group of managers was told that stereotypes are rare, while another group was told that stereotypes are common. Then both groups were asked to evaluate male and female job candidates. The managers who were told that stereotypes are common were more biased against the women. In a similar study, managers didn’t want to hire women and found them unlikable.”
So here is yet another rub – people make a stink about a female speaker being represented in a disrespectful or undignified way in the event ad, and what is the most likely outcome? Next year they won’t include a woman in the program. Complaining often does more harm than good. However, not complaining lets the issue progress to the point where even Modern Orthodox publications are including offensive images meant to erase women. People who care about this issue are between a rock and a hard place.
There is a growing contingency of women and men, both Modern Orthodox and Haredi, who are getting fed up. They are tired of playing nice and being told to be patient and respect the process, when nothing changes; when the people who created the process and can also reverse it, act like their hands are tied; when the people who made the policy remain just as hidden as the women in their publications – and they like it that way. Being the publisher of a newspaper or magazine comes with a social responsibilty. If the publisher and advertisers have one agenda, and their readership has another, something’s got to give. The time is ripe for some new players in the Orthodox Jewish Media. Sometimes some good old fashioned competition is the thing that helps “speed the process along” where asking nicely and being patient won’t.
Update – the North Jersey Jewish Link has promised to publish the alternate version of the same Pesach vacation ad that includes Lori Palatnik’s photos. Apparently, as is the norm, the advertiser made two copies, and the wrong version was included. Maybe an accident, maybe testing the waters? Time will tell, but at least the NJ Jewish Link is being responsive.